Sports quietly builds America’s leaders — and we’re about to lock most kids out of that door.
Athlete Narrative reopens it.
1,500 scholarships earned. 150,000 messages sent to college coaches, 15,000 of which earned a reply — on a platform families have never had to pay much for, and soon will not pay for at all.
- 1,500
- Scholarships earned
- 15K
- Coach replies
- 29.3K
- Subscribers
- $313K
- ARR run rate
- 5.9×
- Subscriber growth
- $34K
- Monthly burn
Platform to date
10% of 150K messages sent
July 2026
$26K in July
Nine months
Flat, nine months
Start here
What’s important for you to see now?
Pick a path. You’ll be walked through only the sections that answer your question — everything else stays one click away if you want it.
Your path
16 sections · ~51 min- 01Executive SummaryRead firstWhat we do, what it has done so far, and what we are asking for.2 min
- 02MissionRead firstSports is the country's quietest leadership pipeline, and it has a toll booth on it.2 min
- 03Why NowWhy this is buildable in 2026 and was not in 2019.3 min
- 04OpportunityMarket size by sport, sortable, with the sources attached.3 min
- 05CompetitionNamed players, a positioning map, and an honest SWOT.4 min
- 06FinancialsRevenue, margin, burn, and the runway math behind the raise.5 min
- 07GrowthActual versus plan on subscribers and income, and the channels doing the work.3 min
- 08StrategyThe pivot, the reason incumbents cannot follow us, and what we monetize instead.4 min
- 09What We've LearnedWhat running this taught us about families, and what we changed because of it.3 min
- 10TechnologyThe data, the scoring, and the assistant that replaces a paid advisor.3 min
- 11ImpactWhat the recruiting year looks like with us and without us.4 min
- 12TeamSport-by-sport VPs who own equity and bring their own audience.2 min
- 13Goals & MilestonesShipped, in flight, and the checkpoints this round is underwritten against.3 min
- 14Metrics & DefinitionsThe definitions appendix and cohort retention, including what is still open.4 min
- 15ReturnsExit scenarios, likely acquirers, and every assumption behind them.4 min
- 16SummaryTerms, structures, and the three ways to participate.2 min
Get in touch
Matt Carter
10090 W Mren St, Boise, ID 83709